A Few Tips to Get Your Website Noticed
How Do You Get Your Website Noticed?
Do you know that the average person will spend less than 30 seconds scanning your web page?
So much for all that utterly finespun text where you describe everything you do in captivating detail! And guess what? Hardly any one’s reading it. They’re skimming. How about you, are you skimming over this article right now?
Use A Website Analysis Program
Awhile ago I worked with a website traffic analysis software program so I could see how my search engine positioning is going and see what my most clicked on pages were.
I was somewhat shocked when I saw how quickly people clicked in and out, especially since I do some PPC – pay-per-click advertising that costs me a pretty penny per click. I had to completely re-think my entire approach… and fast.
One analysis program I use is Get Clicky. You can sign up for a free basic account and see some of the valuable information that is available for you to improve your website or blog.
In order to have your bases covered, your copy should be written for different types of people. And that is assuming that you are getting the right kinds of people, also known as web traffic.
Write for People Who Like to Scan.
The vast majority of people surfing the web are page scanners. If they see something that grabs them they will stay a bit longer. In order to keep them on the page, use a combination of strategies that will increase user-friendly readability:
• Be sure to use effective headlines and subheadings.
• Use bold text and or high lite words you want to accentuate
• Break up the copy with Text Boxes – again using important points.
• Utilize Web 2.0 – Videos and or photos with keyword captions
• Break your information down into bulleted lists
To get your website noticed, take some time to make your page scan-friendly, and your reader will quickly be able to realize the important benefits of what your business or product does, before having to read the small print.
Check this out to see if this information can help you to Improve Your Copywriting Skills
Write for People Who Love Details:
When you’ve caught some one’s attention with your main headlines, you then want to increase their curiosity with a good story and pertinent information on the rest of the page. Don’t place too much detail at the beginning. Place the expanded information a level or two deep. Be sure to break up the page with breaks for those page scanners.
Writing for Search Engines:
That’s correct, I said ‘write for ‘search engines’ – you know the ones that decide your search engine rankings and position. One of the best ways to improve your search engine rankings is to include the right keywords in your article writing. Now don’t be gratuitous and just place your keywords in a meaningless manner. That can and most likely will get the big G to consider that you are spamming and kick you way back in search engine placements. But do try to use your relevant keywords on every page and in in the headlines.
Another trick is to use a bold font for your keywords, it tells the search engines that that is something important. But don’t overdo it. Using the right keywords in your articles & newsletters also grabs the search engines attention. Build your site with meaningful content, just don’t risk losing the page scanners by putting all of the intriguing details right in the beginning.
Study some magazines to understand how effective copywriting works. Combine your website copy in a harmonious way and it most certainly will lead to much better results. Always focus on your keywords to give the search engines something to grab on to.
Restructure your landing page.
Be sure to take the time to properly set up and archive your articles, and I’ll bet you will notice more web traffic from people searching for those specific themes. Always Keep testing and don’t be afraid to make some changes until it all comes together, and then watch what happens.
Be Fearless
Karen Fields