Are You Interested In Having A High Ranking Website

Do you think ranking high in search engines for a particular keyword or phrase should be your only goal in online marketing? Well, it certainly can’t hurt, but there is more to it than just that.

You should strive for a website that ranks high for several keywords and the on-page information that will convert your website visitors into .

Do Your Research and Put Together an Online Marketing Strategy.

So, take a page from those who are succeeding and look at what they are doing.

– Quality Content

Over 75% of web searches are people looking for answers to their questions. They are looking for information. So when a person types in a particular word or phrase, you need to have the right search engine optimization – SEO – for the search engines to find you.

If your keywords fit the search, then the search engines take a look at your content and then grade the overall quality of your pages. If you have correctly brought the basics together, your site and pages will be indexed.

This means in organic searches you will have the chance to obtain a high search engine ranking rankings and have a .

Obviously, the more quality pages you have, the greater chances you have in pulling more web to your site organically. This will save you a bundle of money.

Also, remember that everyone who visits your website is a potential customer, but that doesn’t mean they will purchase something immediately. If you build up trust with them through quality content, they will keep coming back.

– Building Trust

Building trust in your visitors is an absolute must, but even before that, you need to build trust with the search engines. Once they begin to trust your website, you will be rewarded with higher rankings.

Here are a few suggestions:

1. Have as little duplicate content as possible. The more original content you have, the more your site gains authority. That doesn’t mean that you can’t have some duplicated content on your site and it will be penalized, just try and keep it to a minimum.

2. Domain Age. Debates are going on about Google’s ‘sandbox’. This is when Google is supposed to take a new domain aside and see what is done with it before allowing it to be indexed. From my experience, it does ring true for particular searches.

Plenty of scams and spam sites exist, especially in particular genres. Even if your site is legitimate, Google seems to take a wait-and-see approach for certain keywords. That being said, I have purchased a new domain name, put together a website or blog, and had good rankings – SERPS – very quickly.

3. Inbound links. Having inbound links from other sites is a plus and generally looks good from the search engine’s point of view. Your site will begin to look important. But the important factor is having quality links that are related to your website’s content. This is what the search engines look at. So if you are in for the long haul, steadily build quality links.

Being part of an established, trusted information hub that is related to your niche will certainly help.

Here are five tips for strategy:

Establish Your Website’s Goals.

Create Your Website in Meeting Those Goals.

Learn Who Your Audience Is and Wants.

Offer Value.

Track Your Progress.

High Ranking Website – How Accessible Is Your Website?

The only way a search engine can do what it needs to do is to be able to follow the links on your website. Its job is to search for relevant information that is being asked to find. You may have quality content, but now you need to put on your technical hat.

1. Each page link should link properly to the correct page. As the search engine crawls through your pages to index your site, they will never be indexed if it can’t find certain pages or if they aren’t linked properly. All of your hard work in making your high-ranking website look good will go down the drain.

But this can be easily fixed with a site map. Google’s webmaster’s section has instructions on how to do this very easily. They will even tell you what’s wrong with your site, so pay attention and follow what they say.

2. Keep your URL path format clean, descriptive, and simple.

3. Keep your topics organized and together. Arrange and link all of your articles and information into grouped sections. Remember that the search engine’s function is to organize, so help them out.

4. Your title tags are the search engine’s first impression, so optimize them to not only attract people interest but to build search engine credibility.

Also, utilize your heading tags – H1, H2, and so on to help the search engine match up the content of your pages to the searches being done. It is a bit of a puzzle at first, but learn how to use them properly and to your advantage.

5. HTML. It is best to stick with HTML over javascript or flash-based websites, as the search engines don’t seem to index them as well as HTML.

To be sure, many other factors are involved, and even in the subjects I mentioned, there are deeper levels of creating a high-ranking website.

But focus on content, trust and accessibility by looking at another high-ranking website and then following their lead.

Let them inspire you to build and base your website on these strong fundamentals, and the search engines will reward you.

Be Fearless

I hope this article about creating a high-ranking website has given you some good ideas.

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