If you’re looking to increase your web traffic and get more customers to your business, you may want to consider using some of the best SEO strategies. These tips can help you improve your website’s search engine ranking and help your visitors stay on your page longer.
Mobile web traffic dominates the internet in terms of traffic share
Mobile web traffic has now surpassed desktop web traffic in share worldwide. It is estimated that around 54% of global internet users access the web via mobile. And many emerging digital markets have already moved straight onto the mobile internet.
Currently, smartphones account for two-thirds of all mobile web traffic. These devices are used for texting, making calls, and sending SMS. But despite the ubiquity of these devices, the percentage of time spent on these devices is still relatively low. The average mobile user spends just 158 seconds on a page.
Across the world, smartphone penetration varies from country to country. In some markets, mobile traffic makes up a large portion of the Internet, but most online visitors are on desktop computers in other countries.
India ranks first among the top 10 countries with the highest smartphone traffic. The country has 1.3 billion people and accounts for 65% of all mobile traffic.
The Philippines, Finland, Denmark, and Ireland also have high mobile traffic rates. Andorra, Greenland, and Madagascar have lower numbers.
The number of Android users soared over the past six months. And the operating system now accounts for nearly 20 percent of tablet traffic in the United States. Android is the most popular in emerging Asia and Central and South America.
Apple’s iPad has also made a big impression on the mobile Web. This platform dominates the smartphone and tablet markets, respectively. The iPad accounts for more than 46 percent of all iOS device traffic.
The phablet category is also on the rise. It accounted for seven percent of all traffic in April 2014. And it’s estimated to reach a quarter of all traffic in April 2015. As more consumers purchase phablets, the uptake will only increase.
User experience is a key ranking factor for Google
A high user experience is one of the 200+ ranking factors Google uses to rank sites. Whether it’s a website or an app, it’s critical to provide an enjoyable and productive user experience.
A poor user experience can lead to low conversions, hurting your SEO. In today’s competitive marketplace, good UX is a must. This is because it can help you keep users engaged and avoid a bounce rate. A positive user experience can boost your conversions, making it a valuable ranking factor.
Google has recently updated its algorithm to include more user-centric metrics. This includes mobile friendliness, speed, and the page-experience indicator. Each metric tells Google how relevant your page is to a search query.
A high bounce rate is one of the most obvious indications that a site has a bad user experience. A high bounce rate is when a visitor lands on your webpage, views it for a short time and leaves. This is a big red flag because it tells Google that something is wrong.
A long dwell time is another indicator of a good user experience. Pages that take a long time to load are likely to lose visitors. If your page takes more than 4 seconds to load, one in four visitors will leave.
Google has rolled out a new set of metrics called Core Web Vitals. These metrics are a hand-picked selection of the most important user experience signals. They are meant to provide you with a snapshot of your user experience.
Google’s ranking algorithms are constantly changing. For example, in 2010, Google announced that site speed would play a major role in rankings. Now, it’s a major component of mobile search results.
The structure of websites helps search engines find information
One of the most important aspects of search engine performance is website structure. It helps Google know which pages to crawl and which to ignore. It also makes it easier for users to find information.
A well-structured website can help increase the number of conversions and boost the amount of traffic to your site. It can also reduce bounce rates. A poorly structured website can impede content efforts and undermine your design goals.
A logical, well-designed website structure can improve user experience, search engine results, and revenue. There are two main types of website structure: hierarchical and flat.
Hierarchical website structures take advantage of the top-down approach. In this type, a home page is the center of the hierarchy, and each level contains more specific pages. This type of structure is the most common. It is easy for search engine bots to crawl, and it also facilitates internal linking.
A sequential website structure follows a simple page-to-page path. It is best suited for online courses, campaigns with multiple landing pages, and websites with content that is in a logical chronological order. It is less common in smaller businesses and on sites that require a lot of content.
Flat website structures tend to have one main page that points to several subpages. This makes it easy for users to find what they need and helps search engines to index the site quickly.
In addition to improving the user experience, a good website structure can also improve the site’s SEO. In fact, some research has shown that a website with a good structure can reduce its bounce rate by as much as 50 percent.
A well-structured website can align with a business’s products, target audience, and content marketing goals. It can also help reduce the amount of duplicate content. This can lead to more organic traffic, more conversions, and better ROI.
Optimize page load speed
Increasing your website’s page speed is one of the most important factors you can use to improve your search engine rankings. You don’t want your visitors to leave your site before getting the content they want. A slow site can hurt your conversion rates and revenue. In addition to this, you might also experience higher bounce rates.
Optimizing your website for speed will increase engagement and help keep visitors around longer. It is also a good way to reduce your bounce rate. You will have higher interaction rates and more page views when your visitors stay on your site.
Google has created a range of tools to help you optimize your page speed. One tool is called PageSpeed Insights. These tools give you a comprehensive look at your individual page’s performance. You can use the tool to see what’s causing your pages to perform poorly and to fix any issues.
Another great tool to use is Google Lighthouse. It’s a free tool that offers information on how your website performs. You can test your page’s speed on both desktop and mobile.
Improving page speed by minifying your HTML and CSS is also possible. The process involves removing any unnecessary code, formatting, and characters. You can also increase your page’s speed by compressing images. To make this easier, you can download a tool like Photoshop and use its image optimization tools to reduce file sizes.
In addition to improving your page’s speed, you should focus on your server’s response time. This is a factor that can be affected by the number of traffic your website gets and the software your server uses.
Monitor your competition’s SEO
Competitor analysis identifies and tracks your competitors’ strategies, keywords, backlinks, and more to improve your SEO performance. This can also reveal opportunities, weaknesses, and failures.
The competitive landscape of a market is an important element of any digital marketing strategy. It can help you determine areas of opportunity and provide insight into the industry’s SEO.
Using competitive intelligence tools, such as SpyFu, can provide valuable insights into your competition. They can track keyword rankings, analyze YouTube videos, and more. You can even get an idea of how your competition is differentiating themselves by their headline and internal linking strategies.
In addition to monitoring competitor strategies, you should also take a close look at your own brand. This can reveal areas of strength and weakness and where you may need to change your strategy.
Similarly, analyzing your competition’s social signals can uncover new opportunities to boost your SEO performance. This includes the type of content they publish, the audience complaints and frustrations they are targeting, and more. You can then target these areas to get a head start.
For those operating in multiple niches, creating separate lists for each service or product you offer can be useful. This way, you can easily find your competitors.
Another way to monitor your competition’s strategies is to look at their blog posts. The Blog Pulse report can show you the average SEO score of their recent posts and keywords.
You can also use TF-IDF to identify low-competition keywords. This will allow you to optimize your own pages for search engines.
Smaller companies can often punch above their weight class in the digital world. This is especially true when they have good SEO.