social-media Improve Your Personal Brand

The birth of a company comes hand in hand with the birthing of a . It doesn’t really matter if you’ve begun working on improving your brand and it’s still there. Looking at most large companies, there’s a trend that suggests that to succeed you’ll need a larger than life brand. But how do you get there? Here’s how.

Get in the Mindset that – ‘You are a !’

When getting in this mindset, consider Apple. When you think of Apple, what do you think of? What do you want people to think when they hear your companies name?

Do you want them to think of futuristic technology or do you want them to think of a homely carpet store? Once you’ve got that in mind, you’ll know how to market yourself well.

Things You Can Do Today To Improve Your

Track Your Online Presence

Google yourself. From the results you get, you can build. Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it.

The more your name pops up, the more people are going to see you. (*Disclaimer*: If you have a common name, add your middle initial or your full middle name to differentiate yourself.)

Make a Personal Website

Your website doesn’t have to have complex moving parts, it can be as simple as a resume and a short bio. Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success.

What other way will people be able to discover your company?

Creating your personal brand.

Find Ways to Produce Value

Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them? It probably makes you think, Boy, I wonder why he felt the need to let us know that he really enjoyed his Campbell’s Chicken soup today. Stay in line with your brand, which will, in turn, create more value.

Don’t post just whatever you’re thinking or feeling, post about different technologies if you’re a tech company. Speaking of Twitter…

Think Before You Post

Don’t post random things on your Twitter or Instagram. The people who follow your company are not interested in your life or what you did that day. Don’t post too liberally, and definitely, don’t over-post.

Try to stay professional and adult when you post, don’t divulge anyone who comments something mean by responding to them.

Become Friends with Other Brands

What college did you attend? Are any other alumni also in business? Are they successful? If you can answer yes to those three questions, you’ve got a beautiful start. Join groups, find alumni from your college, and branch out.

The more powerful allies you can associate with, the better off your company will wind up being.

Reinvent and Tell a Story

What’s your story? How did you get to where you are now, and why did you begin your company? These are all important questions that will better your personal brand.

Having an inspirational story will help to inspire those who are investing in the company and will also do wonders in getting your name out there. Not only that, but you should always evolve. Never stay in one place, always make progress and reinvent.

Creating Your Personal Brand Video




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Here’s a Few Online Sites To Improve Your Personal Brand

You’ve probably heard the joke, “So where do you want to hang out on our phones Friday night?” But, Yowwwzers!!! What did we ever do with before smartphones and social media? So, you’re hip to the .

The question is how do you continue to find new and engaging content that will keep your readers running back to you instead of your competitors?

Reddit.com is a great place for social media revelation. Tens of millions of users hop on Reddit every day to discuss every kind of post and topic in the solar system. Have no fear of finding a mixed up mess; it’s all divided into subreddits where you can dive into your niche and get plenty of inspiration!

The best part is, by checking the stats on a given topic, you can see how popular it is before running with it.

Feedly.com is a site that helps you focus your research. You can search journals, YouTube channels, blogs, and set up keyword alerts. You can also organize all of the sources that you choose, including content from your own company.

You’ll spend less time looking for what you need when you feed on Feedly!

Scoop.it is a site that is dedicated to social media content building. It offers content curation services and content marketing automation. Sign up for free, and you’ll find a plethora of resources that 2.5 million bloggers and marketers already trust.

Scoop.it allows you to embed content in your website, add your own thoughts to a post, share content on your social media, and search by keywords. It’s a in the blog and social media world.

Alltop.com takes a step up from a simple search engine to curate the day’s hottest headlines in a given category. They pull their articles from the best-rated sites and most followed blogs in the industry. It’s a simple approach that says, “You don’t have time to wade through mountains of data to find the gold nuggets. Let us do it for you.”

Unless you’re bored and want to read the bad and the boring along with the good and the great, stop by Alltop today.

There are plenty of other sites offering similar services, but if you’re looking for inspiration, join group boards on Pinterest, gather up your groupies in Facebook land, or just meet some friends at a local café and brainstorm.

Sometimes, it’s not about finding the ; it’s about having a great idea that creates it! Just be sure it fits in with your personal brand.

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