Marketing Your New Idea

Marketing to Make Your Product Stand Out

If you have an exciting for a business, then you may be eager to get the word out and to start making money from it.

The only problem is that fresh new ideas are often the hardest to market. After all, how do you get someone excited for something if they don’t really understand what it is? What if there is no precedent and nothing for them to compare it with?

This is something of an uphill struggle then but if you plan well smart, there are ways to get around those challenges.

Get People Involved

One of the first tips for marketing a is to get people involved. In other words, let people feel like they are playing some part in your story. This is powerful because people love being a part of a movement.

And it works particularly well for something that is exciting and new because that’s the kind of thing people want to be involved with.

This is one of the reasons that Kickstarter works so well. But there are other ways to get people involved too – by letting them name some aspect of your business for example or by asking for donations.

Why not print out t-shirts that people can wear? And be sure to use inclusive language – words like ‘movement’ are powerful.

Explain the

A explains what a product can do for someone in terms of improving their life. In other words, this is the bit that is ‘more than the sum of its parts’.

When you are marketing an ebook on fitness, you aren’t just selling an ebook, you’re selling the feeling of being fit and attractive. You’re selling six-pack abs. You’re selling suits that fit perfectly.

While your product might be alien and new, value propositions like this are universal and speak to everyone. Focus on that in your marketing and you’ll find it’s easier to get people excited for what you’re doing.

Marketing Your Big

Marketing For SuccessYour product or service is completely different and new? Then use that.

This in itself can be seen as a marketing strategy and you can see it when you look at a product like the Five Finger shoes – shoes with toes.

These look so odd that they become a talking point and that means that whenever someone wears them, the company gets exposure and free publicity!

There are an awful lot of ‘wantrepreneurs’ out there. These are people who want to be entrepreneurs, who may be even telling people they are entrepreneurs, but who somehow lack that magic spark that they need in order to go out and change the world.

The question is: what is the difference between these people and those people who really do have breakthrough innovations?

Often it comes down to a few simple mistakes they make along the way…

Talking Too Much

A lot of people I meet who have exciting ideas for apps, websites or products, will make the mistake of telling me all about it. Which is not a problem because of intellectual property or anything like that. It’s a problem because I can tell they’re never going to make it happen.

These are people who enjoy ‘playing business’. People who love talking the talk but don’t actually want to do the work.

Instead of talking… do.

Not Talking Enough

Then again, you also get the other type of entrepreneur who has an idea that they think is the best thing in the world and then they get incredibly protective over it. This person refuses to tell anyone what they’re doing and they have a very hard time getting backers or convincing people to be interested as a result.

You know what? When you tell a potential consultant that you can’t tell them your idea, that’s insulting. Ideas are a dime a dozen.

Execution is what counts. So get over yourself: you need all the help you can get!

Being a Perfectionist

If you have an idea that is a big risk, then you need to get out there and make it happen as soon as possible. What you can’t afford to do, is to spend years perfecting it and hiring designers and lawyers and anyone else you can in order to make it into something perfect.

This strategy involves investing too much time and money into an idea upfront. And when you do that, you have a break even that is years away and you run the risk of losing everything you’ve put into it.

Instead, release an MVP quickly – a Minimal Viable Product. This is a rough version of your product that you will then be able to test. If people start buying that, you can invest more into it. If not, then you move on to the next project and don’t waste any more time.

It’s what they call ‘fail fast’ in the business!

How To Spread Your Marketing Ideas Video

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Positive Traits of Marketing Entrepreneurs

What does it take to be an entrepreneur?

Moreover, what does it take to be the truly visionary kind of entrepreneur who has an idea that really shifts paradigms and changes the world for the better?

The answer will depend on who you ask. But here are a few things that most people will agree are fairly important…

Being Fearless – But Not Reckless

There is always an element of risk involved when launching a new idea. Even if that idea doesn’t involve financial risk, you’re still putting yourself on the line and there’s still a chance that your idea won’t sell or that it will be laughed out of the room. You need a thick skin and you need to be willing to fail.


More important than the willingness to fail even, is the willingness to get back up again when you do. Almost every successful entrepreneur will fail multiple times before they eventually succeed but it’s because they keep on trying that they eventually get their win. You only need to succeed once.

Open to Being Inventive Inventive

Of course, it goes without saying that an entrepreneur needs to be inventive. They need to be able to spot opportunities and come up with new ideas that others miss. This is something that you will be born with (or not) to some extent, but there are certain things you can do to encourage yourself to get more creative in your thinking.

Age Counts

Okay, you don’t have to be old to be a successful trait. But I wanted to include this just to make a point – which is that you don’t need to be ‘hip and young’ to have a successful startup. In fact, most successful businesses are started by people in their 40s or older. So, don’t count yourself out of the race just because you’re not in your twenties!

Working With Team Players

Another myth is that the entrepreneur is not a team player – that they act solo. In reality, entrepreneurs almost always surround themselves with strong teams and credit this with some of their success.

Being Passionate

Perhaps the most of all is that an entrepreneur is passionate. If you don’t believe in your product or service, if you don’t feel incredibly excited about it, then you won’t have enough drive to see it through to completion. Moreover, you won’t be able to win over other people and get them excited for it.

Excitement is contagious – so don’t follow through with something that you find dull or uninteresting.

Being successful at anything takes some good skill sets, but there is also a bit of luck and good timing involved in any successful marketing.

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