Here Are Some Tips About Mobile Marketing And Your Internet Business
We live in a new an improved digital media age. For any business desiring to be competitive in this market, adjustments in reaching the consumer must be made. Mobile marketing is more of a necessity than ever now that so many consumers access data via their mobile devices.
Invest some time and effort into making your mobile media marketing SMS techniques personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.
What Is Your Mobile Marketing Goal?
Have a goal. Do not start a mobile marketing campaign until you know exactly why you want to have one. You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your SMS media program is really successful.
It is important to remember that not all people use the same mobile platform. In a world where people use cellphones, tablets, laptops, and other mobile devices, it is absolutely necessary to make your advertisements span across multiple media platforms. This way you will be able to reach more people.
Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.
Keep it short. When advertising on a mobile platform, keep your SMS texts short, crystal clear, and insistent. While more and more mobile devices have the capability to display long messages, the longer the message is, the less likely your potential customer is to read it. A brief and concise message is much more effective in engaging a reader.
Contextual Mobile Marketing SMS Messages
Users appreciate relevant mobile messages and not unwanted spam SMS. That is why mobile marketing is also moving in the direction of contextual mobile texts. With contextual mobile messages, marketers provide users with information which is relevant to their lives based on tracked information such as their location.
These SMS messages can include information about nearby restaurants or current sales in a shop in close vicinity. Not all mobile media users will appreciate being tracked and hence this form of mobile marketing is still being refined.
Using Twitter has boosted user confidence of the SMS as it has helped them stay in touch with similar-sized businesses. Twitter has been chosen by 2 in 5 of the SMS over Facebook and LinkedIn to make, or save them money.
One advantage of SMS is that while even in conference, users are able to send and receive brief messages unobtrusively, while enjoying privacy. Even in such environments as in a restaurant, cafe’s, bank, travel agency, offices, and so on, the users can enjoy some privacy by sending/receiving brief texts in an unobtrusive way.
Be short and concise with your SMS texts for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your SMS texts, make sure they are commonly accepted and make sense to your customers.
Tie in your media marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
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Mobile Marketing And User Media Devices
Remember when mobile marketing that not every mobile media device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smart phone media applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.
Listen to your social media customers in your mobile marketing campaign so that you can always better cater to them. If you assume you know what your customers want, you are going to make a serious you-know-what out of yourself. Instead of assuming, listen to their needs and then work from an informed standpoint.
When you are emailing your mobile marketing messages, you want to make sure that you have the customer’s first name, and use it! When a message feels personal, people will probably read it. Spend a little time so that you are giving your social media customers a feeling that they can trust you.
Use a platform that allows you to personalize your messages by way of tokens. Personalizing something is always a great touch. You can put your recipient’s name in every message making it a little more likely they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email formatting.
For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.
Mobile Marketing And Social Media
Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.
Do not send a message that does not clearly state who you are and what kind of business you have. Make sure your mobile marketing campaign contains your name or the name of your brand. If you are just starting a new brand, you should quickly explain what kind if products or services you sell.
QR codes are the wave of the future when it comes to advertising. QR or quick response codes use an image that is scanned into a mobile device and hold a bit of information. Use QR codes to link mobile exclusive discount coupons or product information for your business.
With the right strategies, you can position your business to take advantage of mobile marketing. Doing so can have the potential to widen your consumer base and profitability potential. If you want to be a true contender for the consumer dollar mobile marketing needs to be a serving on your marketing plate.