Make sure your headline is easy to understand and should have keywords relating to your blog in it. Use it to grab the attention of your reader. Don't over complicate your title by trying to fit keywords in there where they don't belong.
Do you know that the average person will spend less than 30 seconds scanning your web page? So much for all that utterly finespun text where you describe everything you do in captivating detail! And guess what? Hardly any one's reading it. They're skimming.