How Do You Rank As A Creative Copywriter
Among the many skills you need to develop if you want to be successful in internet marketing is how to become a creative copywriter. Of course if you have the money available this is a part of your project you can outsource. But you still should know the basics of becoming an effective Creative Copywriter.
Hypnotic Copywriting Suggestions
Hypnosis is a good analogy, because what good copywriting does is to get a persons mind completely relaxed and off guard, so that it becomes open and receptive to suggestions. Now there are very professionally written sales pages that follow the format of having a logical flow that answers objections and then asks for the sale. To an extent, this style can be very effective. But this is a consumerist culture, and quite often if a person feels that they are being ‘sold’ they simply turn off.
This is where being a creative copywriter comes into play. What you need to do inject hypnotic components into your copy that heighten the desire that you would like your potential customer to experience. Which then entices them to purchase your product.
Putting Your Customer To Sleep
You don’t want that to happen. To be an effective copywriter today you really need to be able cut through all of the distractions that people experience daily. You need to grab their attention and get them to become focused on what you are trying to say.
Now, just getting their attention is an achievement in itself. And as good as logic is, by making an emotional connection with your reader, you are bypassing their guarded sensibilities and creating and opportunity for them to take action. People want to feel that they are making an investment, in themselves, for their loved ones, for their country, for humanity. Even if it is just a random act to, ‘feel good’, investment.
Creating a Hypnotic Story
“As you read every word of this article, you will discover…” Or. “Make sure that you read every word of this article…”
Do you feel a resistance or a rapport with either one of these openings? This is the difference between a suggestive command and a flat out command. Being suggestive has a more friendly tone and doesn’t come across as a pressure selling tactic.
Do you have quotes in your story. Are they italicized? This makes the story more relate-able and real. It also stands out and sets apart the copy, making it less likely your reader will become bored, just quickly scan over your story, and move on.
Creative Copywriter Video – Mark Davies
Mark Davies, copywriter for advertising agency Leith in Edinburgh, discusses his average week, his career highlight, doing an MA, and what ad agencies look for in new recruits. Get more information, advice and resources to help you develop a creative copywriter career
Effective copywriting will ask, “Who will you take with you on your vacation”. Or. ” How will you spend an extra $5000 a month…”
This is taking a suggestion and asking it as it if it were a fact. People, me included, then ask ourselves and answer these questions. This increase ones desire for the benefits of having such an opportunity. And this is very important, because you are creating an actual picture in their minds that directly relates with themselves.
This style of hypnotic copywriting has to be tailored to suit the needs of the product and your target audience. Literally everyone has a presupposition that they would like fulfilled. You just need to figure out how to satisfy this need.
Always read your copy as if you were the one being sold to, how does it make you feel?
Be sure to insert embedded call to actions such as “buy it now” or, “take action today”
And probably the most important consideration is to offer a quality product. When you have a win-win situation, you will make money and have a happy customer, who will be more likely to buy from you in the future and also recommend you to others
Adding hypnotic elements in your copy will give you an edge and place you a notch ahead of your competition, while making you a more creative copywriter.