In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Most people like to interact with quizzes that are sent to their cell phone. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.
To get special offers and save money, advertise your campaign. Reference it in your other advertisements, as well as on your site and your social media profile. They will be more likely to join your campaign if they are going to benefit. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
Don’t neglect your traditional online presence and put your website to use. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is by advertising them on your website. Doing so will let your customers stay in touch with you when they are traveling or away from home.
The key to mobile marketing is to keep your message short and to the point. Make sure your message is concise and understandable.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. There are many different mobile devices that content can be viewed on. Scripting, in particular, can vary considerably between devices, and your marketing campaign has to address that variance.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can feel like it’s invading peoples’ privacy. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. This will help you be seen as a trustworthy company.
Clarity and simplicity are the keys to a good campaign. Keep it user friendly by keeping the clicks required to a minimum. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. Consequently, you will find it advantageous to stick to the basics with your campaign.
Provide a value to the right audience. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. Make the value of each message relevant to its target audience. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
The above advice will have you well on your way to savvy and successful mobile marketing. You must be willing to learn as much as possible and apply that knowledge whenever possible. By keeping these tips in mind, you are able to draw out your own road map and get out there promoting your venture.